FIND YOUR CUSTOM-MATCHED

BEAUTY ROUTINE

WITH OUR *NEW* COLOR MATCH QUIZ!

pure. simple. natural.

Health & Beauty

proudly faith-driven &

Mama-Owned

can·did

adjective 1.TRUTHFUL AND STRAIGHTFORWARD 2.INDICATING OR SUGGESTING SINCERE HONESTY AND ABSENCE OF DECEPTION

We've Revamped our Rewards Program!

Check it out! Or click the "REWARDS" button in the lower left corner, and sign in or join now to learn about even more ways to earn & save on Candid Naturals! We will also be updating monthly exclusives just for members!

APRIL EXCLUSIVE:

All members & new joining members get a an EXTRA 10% off* already discounted full-size primers & foundations (that’s 25%+ in savings)!! *You must add it to your cart

OUR MISSION & PURPOSE

Making life a little less toxic, one product at a time, by offering pure, simple, natural health and beauty solutions that you can trust.

WHY CHOOSE US?

  • PROUDLY MADE IN AMERICA

  • FAITH-DRIVEN & MAMA-OWNED

  • ETHICALLY SOURCED INGREDIENTS

  • ECO-FRIENDLY PACKAGING

  • SUSTAINABLE PRACTICES

  • FAST SHIPPING

Seen On

Clean Beauty

Skin + Body

Darling | For Tweens

Herbal Wellness

MORE FROM BRANDS WE TRUST

CANDID CONVERSATIONS

TIPS, STORIES & ADVICE - THE BLOG FOR A LESS TOXIC LIFE