
MAKING LIFE A LITTLE LESS TOXIC... ONE PRODUCT AT A TIME
Clean-Crafted. Mama-Owned. Made in the USA.
No greenwashing. No overwhelm. Just truly clean makeup, handcrafted tallow skincare, and herbal support for the everyday family.
WHY CHOOSE US?
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Truly Clean Ingredients
Free from parabens, synthetic fragrance, fillers, and harsh preservatives. No fluff - just what your skin actually needs.
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Mama-Owned, American Made
We make or source each product with care, right here in the USA.
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Faith-Driven Mission
Our goal is to serve and simplify - helping you make life a little less toxic.
HELLO NEW!

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BUNDLES
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Botanical Hair Care Discovery BundleBotanical Hair Care Discovery Bundle
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$18.99 - Regular price
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$18.99
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Eyeshadow Trios | Clean, Buildable ColorEyeshadow Trios | Clean, Buildable Color
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$39.99 - Regular price
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$39.99
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Candid Calm | Discovery Set for Sensitive or Stressed SkinCandid Calm | Discovery Set for Sensitive or Stressed Skin
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$48.99 - Regular price
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5.0 / 5.0
(1) 1 total reviews
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Summer Beauty Trio BundleSummer Beauty Trio Bundle
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$49.99 - Regular price
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$49.99
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Blue Tansy Balance | Discovery Set for Oily or Acne-Prone SkinBlue Tansy Balance | Discovery Set for Oily or Acne-Prone Skin
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$48.99 - Regular price
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Candid Calm Bundle | 5-Pc Skincare RoutineCandid Calm Bundle | 5-Pc Skincare Routine
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$121.99 - Regular price
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The Sunshine BundleThe Sunshine Bundle
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$42.99 - Regular price
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$42.99
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Radiant Renewal | Discovery Set for Dry, Dull, or Mature SkinRadiant Renewal | Discovery Set for Dry, Dull, or Mature Skin
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$48.99 - Regular price
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$48.99
5.0 / 5.0
(2) 2 total reviews
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Blue Tansy Balance Bundle | 5-Pc Skincare RoutineBlue Tansy Balance Bundle | 5-Pc Skincare Routine
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Herbal Harmony | Discovery Set for All Skin TypesHerbal Harmony | Discovery Set for All Skin Types
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$48.99 - Regular price
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Radiant Renewal Bundle | 5-Pc Skincare RoutineRadiant Renewal Bundle | 5-Pc Skincare Routine
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Herbal Harmony Bundle | 5-Pc Skincare RoutineHerbal Harmony Bundle | 5-Pc Skincare Routine
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WHAT'S THE DEAL WITH TALLOW?
KEEP SCROLLING
THE DEAL IS...
Tallow is one of the most skin-compatible ingredients on earth — rich in vitamins A, D, E & K and almost identical to our skin’s natural oils.
We blend it with cold-pressed oils and healing herbs (like calendula, comfrey, and rose) for a nourishing formula that soothes, restores, and locks in moisture — without irritation or heaviness.
SKIN + BODY COLLECTION
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Herbal-Infused Tallow Balm* | Cleanse + HealHerbal-Infused Tallow Balm* | Cleanse + Heal
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$27.99 $39.99 - Regular price
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$27.99 $39.99
BEST SELLER NEW BIGGER SIZE! -
Revival Mist | Formerly Known as Skin & Hair MistRevival Mist | Formerly Known as Skin & Hair Mist
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Herbal-Infused Repair Serum | Nourish + RestoreHerbal-Infused Repair Serum | Nourish + Restore
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Tallow Lip Balm | Nourishing Herbal InfusionTallow Lip Balm | Nourishing Herbal Infusion
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Herbal Infused Tallow Cream | Nourish, Calm & Restore NaturallyHerbal Infused Tallow Cream | Nourish, Calm & Restore Naturally
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Herbal Tallow Skin Care Duo | Discovery SetHerbal Tallow Skin Care Duo | Discovery Set
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$14.99 - Regular price
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$14.99
4 NEW SCENTS!

New to Clean Beauty? We’ve Got You.
Whether you’re starting your clean journey or just looking for beauty that aligns with your values — we make it easy.
Our USA-made makeup is simple, safe, and stunning. With shade-matching, sample packs, and honest labels, we help you feel confident, without the clutter.
CLEAN BEAUTY COLLECTION
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*Natural Liquid Foundation | Nourish + Perfect*Natural Liquid Foundation | Nourish + Perfect
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$1.99 $37.99 - Regular price
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Natural Lash Mascara | Thicken + LengthenNatural Lash Mascara | Thicken + Lengthen
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$19.99 - Regular price
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$19.99
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Natural Makeup Primer | Smooth + ProtectNatural Makeup Primer | Smooth + Protect
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$1.99 $34.99 - Regular price
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$1.99 $34.99
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Pressed Eyeshadow | Blend + Layer • ECO-Refill**Pressed Eyeshadow | Blend + Layer • ECO-Refill**
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$8.99 $14.99 - Regular price
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EMPTY Reusable Compacts for Eco-RefillsEMPTY Reusable Compacts for Eco-Refills
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Cream Concealer | Hydrate + Correct • ECO-RefillCream Concealer | Hydrate + Correct • ECO-Refill
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$16.99 - Regular price
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WHY CUSTOMERS ARE SWITCHING TO CANDID NATURALS
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We believe in fewer ingredients and better results.
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We never greenwash or hide what’s inside.
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We’re mama-owned, and everything is made or sourced with purpose.
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We believe cleaner living shouldn’t be complicated.
Real Reviews from Real People
Let customers speak for us
from 240 reviewsThanks to the sample pack, I realized I was using the wrong shade. Such a great help!

Great customer service and great, clean products that I can feel good about.
Just like all my Candid Naturals products, I love this concealer! It only takes a small bit to cover the areas I need. Great for under-eye darkness and sunspots.

I was using another brand's eyeshadow, but they discontinued their refillable pallets. Rather than waste the eyeshadows I already had, I was able to move over my current stash add a couple Candid Naturals eyeshadows. I love how versatile this compact is!

It's so light and creamy with no caking, and it lasts all through the workday. I love the ingredients and the minimalist packaging. My Yuka app also gives props to the Candid Naturals for the ingredient list.

I love everything about this lip balm. Just the right amount of tint when I don’t want to wear lipstick. Very soothing to lips and nice scent, sturdy cardboard tube.

Oh my goodness this smells amazing! It leaves my skin feeling so nourished and happy!! I suggest you get your booty online and order yourself some!!

My skin feels amazing!! So clean and soft!! To top it off it’s all organic and nourishing to my skin!

I don’t wear a lot of makeup but I do like a little foundation and a bit of lipstick. I decided to branch out and try this blush. So happy I did! It’s just enough color for my very fair skin. It stays in place and feels silky, soft and smooth. Brushes on beautifully. Love the idea of the reusable compact and refills.

The tallow sun stick glides on easily and doesn't look chalky! It protects my sensitive skin and feels comfortable.

These products are gentle on my sensitive skin and smell great!

Looks so natural! Not cakey at all. And it’s the only clean foundation or concealer I’ve tried that doesn’t cause dermatitis to flare up!

Really very nice, soft brush and is perfect for applying Candid Naturals blush!

Absolutely in love with this product. It only take a small amount to soften my face and rejuvenate my skin! Thank you for adding frankincense to the serum. So many benefits from that oil and I love the smell.

I do like this foundation! I tried samples of different shades first and then purchased the small bottle. I have almost empty that, so the large bottle is waiting to be used. I sometimes add a little of the face balm to it in the winter/spring months because my skin is dryer but for summer I don’t. It seems to last the whole day, my face does get shiny by mid-day but I think it’s mostly the heat of the summer. What really sold me are the ingredients! I used Clinique for many years and then my skin started getting irritated. It took me a very long time to find a clean foundation. This is the cleanest one I have found and I tried multiple ones from Ulta Beauty and this is by far the cleanest! I sure hope this company sticks around for a long time!!!


REAL TALK
WHY CANDID NATURALS EXISTS
Hey, I'm Sarah! When I started my journey toward cleaner living back in 2009, it felt exciting — empowering even.
But somewhere along the way, the wellness world got louder, more complicated, and overwhelming. Suddenly there were endless rules, endless products, and endless pressure to get it all right — and honestly? Even after years of living this way, I found myself wanting to tune it all out.
If you've ever felt that way too — you're not alone. And you're exactly why I created Candid Naturals.

GENTLE HERBAL SUPPORT FOR REAL LIFE
Our herbal wellness line is here to support your body — naturally. Whether you’re looking to boost immunity, calm your cycle, or gently detox, we offer thoughtfully sourced tinctures and capsules made with certified-organic herbs and no unnecessary additives.
We’ve personally used and trusted these formulas, and we’re proud to make them available to families who want to take a simpler, more natural approach to health.
What Makes Our Wellness Line Different:
- Made with organic herbs
- Alcohol-free tinctures available
- Formulas safe for kids & mamas
- Trusted, tested, and intentionally chosen
BEST SELLERS
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*Natural Liquid Foundation | Nourish + Perfect*Natural Liquid Foundation | Nourish + Perfect
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$1.99 $37.99 - Regular price
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$1.99 $37.99
4.91 / 5.0
(55) 55 total reviews
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Natural Lash Mascara | Thicken + LengthenNatural Lash Mascara | Thicken + Lengthen
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$19.99 - Regular price
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$19.99
4.87 / 5.0
(23) 23 total reviews
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Natural Makeup Primer | Smooth + ProtectNatural Makeup Primer | Smooth + Protect
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$1.99 $34.99 - Regular price
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$1.99 $34.99
5.0 / 5.0
(23) 23 total reviews
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Herbal Tallow Skin Care Duo | Discovery SetHerbal Tallow Skin Care Duo | Discovery Set
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$14.99 - Regular price
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$14.99
4.95 / 5.0
(21) 21 total reviews
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Herbal-Infused Tallow Balm* | Cleanse + HealHerbal-Infused Tallow Balm* | Cleanse + Heal
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$27.99 $39.99 - Regular price
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$27.99 $39.99
5.0 / 5.0
(19) 19 total reviews
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Pressed Blush | Color + Nourish • ECO-Refill**Pressed Blush | Color + Nourish • ECO-Refill**
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$18.99 - Regular price
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$18.99
5.0 / 5.0
(4) 4 total reviews
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Sinus Rescue | Herbal Wellness ExtractSinus Rescue | Herbal Wellness Extract
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$16.99 - Regular price
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$16.99
5.0 / 5.0
(1) 1 total reviews
Add to cart NEW!
OUR STORE
712 Rivard Street, Suite 12
Somerset, Wisconsin 54025
Contact us to schedule a time to shop or pick up an order!